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Now THIS is a bold lingerie ad.

When the star model for Forever Yours Lingerie was diagnosed with cancer, the brand decided to stick with her.

Tom Megginson at The Ethical Admanapproves:

“So, while American Eagle is getting virtual hugs and high fives for its commitment to not photoshopping its typical-looking models,  elsewhere there are brands and models who are willing to show us what it really takes to do something about the fashion industry’s body image problem.”

Read the rest

All I can do is


ETA: no, wait, hold up, stop the presses. There’s another thing I can do and that’s shop their store. You probably can too, because CHECK OUT THEIR BRA MATRIX



Reblogging because look at that size range!!!! And also because representation is important.


HELL YES and they’re CANADIAN. *bookmarks for later purchases*

Reblogging for later purchases

(via fadewords)

Source: socimages
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Update. I’m down two inches on my waist and it’s been two weeks since I stopped eating pastas and breads and filled myself with more veggies and proteins as well as plenty of water consumption. Some of my shirts are starting to feel loose and I’m improving on my run! Still have a long way to go but I’m happy!

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Some things that are motivating






Bra Fitting 101. This changed my life

Ladies of Tumblr, do yourself a huge favor and watch this video. Your lives will change for the better.

i wore a B cup forever and was in a stripclub one night and got scolded by the dancers who said honey no you are a D. 

went to lane bryant, got measured like the beginning of this video and was told I was DD almost DDD. 

so now I wonder what I *ACTUALLY* am. 

this is life changing

Interesting I’m going to measure myself now

(via mutualweirdcalledlove)

Source: wickedrandom


There has been an e. coli contamination of the city water supply. [source] Until further notice, do not use ANY tap water that has not been boiled.

(via mutualweirdcalledlove)

Source: starlingsongs








According to the Internet, this is what Europeans think breakfast in America is like.

this is exactly what breakfast in america is like

um, excuse u but we dont put our breakfast on multiple plates like little wieners.  if theres no room on our breakfast plate, we put our breakfast on top of other breakfast.  usa usa

This is totally ridiculous.

The coffee is way too small, it’s short at least 1 egg, there’s no jam for the toast, & the gun doesn’t have the fork attachment.

This breakfast is unacceptable. The USA has spoken.

I see no sausage link train around the bacon mound, and that handgun? Are you kidding me? Americans don’t eat with handguns at the table, I am highly offended by your lack of faith in the American people. Breakfast is time for a morning AR-15, we only bring handguns for special, proper occasions.

And a breakfast without Obama-O’s? No taste.

I’m not going to even mention the lack of American Eagle standing at attention with the daily paper.


This is totally stupid.

Where are the pancakes?


I’m highly offended there’s no sunny D on the table.

(via wevegotigerteeth)

Source: peterpayne



I hate when people gawk as you workout at the park. My friend and I went running at the park and after our run we did some sets with crunches and push-ups and other stuff but like we were being gawked at from some guy. Look I know it’s not just men who do it, ladies can be guilty too but seriously just because we’re doing bicycles doesn’t give you permission to stare at our asses. We’re not showing off our bottoms for you to admire we’re trying to get fit outdoors and enjoy the weather.

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